Give-Away Sweepstakes Rules and Privacy Policy


Mum's Original Inc
. ( "MO" or the “Sponsor”) 


1.      SWEEPSTAKES PERIOD: Mum's Original Giveaway Sweepstakes (the “Sweepstakes”) begins on or about August 4, 2012 and runs through the month of August 2012. On each Friday during the month of August 2012, Sponsor will offer a chance to win one of five Mum's Original products beginning 9am EST of each Friday and ending 6pm EST at the end of each Friday (each Friday is a  “Sweepstakes Period”). All entries must be received no later than 5:59 p.m. ET on each Friday, after which time that Friday's  Sweepstakes will be closed and no further entries shall be accepted.  MO's server/clock is the official time keeping device for the Sweepstakes.  

2.    SWEEPSTAKES ELIGIBILITY/PARTICIPATION: The Sweepstakes is open in the fifty (50) United States, D.C. and all provinces of Canada, excluding the Province of Quebec and Puerto Rico (“North America”) and is offered only to legal residents who have reached the legal age of majority in their state or province of legal residence at time of entry. Employees, directors and officers and their immediate family members (spouses and siblings, parents and children and their spouses) and household members (whether or not related) of MO and any of their parents, subsidiaries, affiliates, assigns, advertising and Sweepstakes agencies, and any individuals or companies involved in the administration, implementation or execution of the Sweepstakes are not eligible. 

By entering this Sweepstakes (an "Entry"), either by liking Mum's Original on  facebook or by retweeting the contest notification on twitter,  you agree to: be bound by these Official Rules and the decisions of MO which are final and binding in all respects;   release and indemnify MO and its parent(s), subsidiaries, affiliates and/or related companies and each of their officers, directors, shareholders, employees, advisors, assignees, agents, licensees, representatives, advertising, media buying and promotional agencies from any threatened or actual claims, actions, damages, and liabilities in connection with the Sweepstakes and/or the Grand Prize, and the use of their Entry and name, likeness and image.

All parties who have liked us on Facebook that Friday or on prior dates are eligible. Only those who retweet the contest notification via Twitter on that particular Friday are eligible for that Sweepstake Period prize.
Once submitted, an Entry cannot be modified by the submitting entrant, nor deleted or cancelled.  Entrants may not enter through a promotion/sweepstakes club (or similar method), with multiple e-mail and/or street addresses, nor shall entrants use any other device or artifice to enter the Sweepstakes more than the permitted number of times. Any entrant who uses fraudulent entry methods, or otherwise attempts to participate with multiple e-mail and/or addresses under multiple identities will be disqualified. In case of dispute, on-line entries will be declared made by the authorized account holder of the e-mail address submitted at the time of entry.  “Authorized account holder” is defined as the natural person who is assigned to an e-mail address by an Internet access provider, online service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. MO reserves the right, at its reasonable discretion to refuse, disqualify, or withdraw any Entry and/or entrants at any time during the Sweepstakes Period.

Only one (1) eligible Entry will be accepted per person during each of the Sweepstakes Period. Proof that an entrant submitted an Entry does not constitute proof or evidence that it was received within the Sweepstakes Period.

 PRIZE: one of five grand prizes (each, a “Grand Prize”) are available to be won during the Sweepstakes Period, consisting of a bag of Mum's Original products as identified in the contest notification set out on Facebook and on twitter at the beginning of each Sweepstakes Period. The approximate retail value of the Grand Prize shall vary each week but will be between $6-$10CDN .

If the Grand Prize (or any component thereof) is not awarded to an initial Grand Prize winner or is forfeited, an alternate Grand Prize winner may be selected in MO's discretion.  Grand Prize awards are subject to verification of eligibility and compliance with the Official Rules. In no event will more than five Grand Prizes be awarded during the Sweepstakes Period.

4.        GRAND PRIZE SELECTION: MO's random drawings for the Grand Prize winners will be held from all eligible Entries received, in Toronto, Ontario on each Friday of the Contest at 6pm EST. Each entry qualifies for a chance to win the grand prize for each drawing date. The random drawing will be carried out by MO.  The odds of winning the Grand Prize depend on the number of eligible Entries received. 

Each potential Grand Prize winner will be notified on or within four (4) days of the applicable drawing either by: (i) an initial telephone call during regular business hours (ET) at the contact telephone number provided at the time of entry; or (ii) an e-mail at the e-mail address provided at the time of entry. If a selected entrant cannot be reached within 48 hours from the time of initial contact, an alternate Grand Prize winner may be selected until such time as a selected entrant satisfies the terms of this section.

Once contacted, a potential Grand Prize winner must, in order to be declared eligible to receive a Grand Prize:

(i)    comply with these Official Rules;

(ii)    if the Grand Prize winner is from Canada, they must correctly answer a time-limited mathematical skill testing question (which will be administered at a pre-arranged time with the selected entrant) without the assistance of another person or mechanical device; and

5.    WINNER’S LIST: For the Grand Prize winners’ names, send a request by email to
6.    CONSENT TO USE PERSONAL INFORMATION:  By entering the Sweepstakes and voluntarily providing your personal information (including, but not limited to, e-mail address, first name, last name, age, address, postal code or ZIP, television services provider, and phone number (collectively “Registrant Information”)) you consent to MO's collection and use of your Registrant Information to administer this Sweepstakes ONLY. , Mo shall not use your Registrant Information to contact you for any other purpose.  All information provided by entrants shall be used in accordance with MO's privacy policy available at 

a)    MO shall not be responsible for or bear any liability for: (i) late-received, lost, unintelligible/illegible, incomplete, or misdirected Entries; (ii) entrants or Entries which fail to comply with these Official Rules; and (iii) any technical malfunction of any computer on-line systems, servers, access providers, computer equipment, software, failure of any e-mail or entry to be received on account of technical problems or traffic congestion on the Internet or at any website, or any combination thereof including any injury or damage to an entrant's or any other person's computer related to or resulting from downloading any material in the Sweepstakes, all of which may affect an entrant’s ability to participate in the Sweepstakes. 

b)    MO reserves the right to cancel or suspend any portion of this Sweepstakes should a virus, bug or other cause beyond the reasonable control of the MO corrupt the security or proper administration of the Sweepstakes. Any attempt to deliberately damage any website or to undermine the legitimate operation of this Sweepstakes is a violation of criminal and civil laws, and should such an attempt be made, MO reserves the right to seek remedies and damages to the fullest extent permitted by law, including criminal prosecution.

c)    By participating in this Sweepstakes and/or the Grand Prize, each Grand Prize winner agrees that his/her name, image, photographs, voice, biographical information and/or other indicia of persona may be used by MO in any and all forms of media, including but not limited to the World Wide Web and internet, without any further compensation or review and waives all rights (including moral rights) with respect to printed, broadcast and other forms of publicity. Written confirmation of the foregoing in the form of the Consent referred to above must be executed by each Grand Prize winner and provided to MO.

d)    Each entrant agrees that MO and their affiliates, officers, directors, shareholders, agents, representatives and employees and all others associated with the development and execution of the Sweepstakes (“Released Parties”) shall have no liability and shall be held harmless in respect of any and all manner of action, causes of action, suits, debts, covenants, contracts, claims, and demands, including legal fees and expenses, whatsoever, arising now or in the future, including but not limited to, claims based on negligence, breach of contract and liability for any physical injury, bodily injury, death, disability, or property damage or any other loss which the entrant or his or her administrators, heirs, successors or assigns might have or could have, by reason or arising out of the entrant’s participation in the Sweepstakes, and/or in connection with the acceptance, possession, use or misuse, of the Grand Prize, whether or not caused in whole or in part by the negligence of one or more of the Released Parties.

e)    All Entries are subject to verification by MO and MO also reserves the rights to cancel and revoke any Entries if they are found to be improper or if the entrant is subsequently found not to be eligible pursuant to these Official Rules.

f)    In the event of unavailability of the stated Grand Prize (or any portion thereof), MO, in their sole discretion, reserves the right to substitute a prize of equal or greater value.  

g)    The Grand Prize is not transferable, not refundable, and not redeemable for cash in whole or in part, will not be extended under any circumstances and must be accepted as offered. Any unused portions of the Grand Prize will be forfeited and will have no cash value.

h)    By participating in this Sweepstakes, entrants agree to be bound by these Official Rules and the decisions of MO, which decisions shall be final and binding upon all entrants. Failure to comply with these Official Rules may void an entrant’s rights vis a vis the awarding of the Grand Prize. Interpretation of these Official Rules by MO shall be final. If applicable, shipped prizes shall not be insured and MO shall not assume any liability for lost, damaged, or misdirected prizes. 

i)    MO may terminate, modify or suspend this Sweepstakes at anytime and may amend the Official Rules or administration of this Sweepstakes without notice in their sole discretion in any commercially reasonable manner.

j)    MO shall not be liable to winners or any other person for failure to execute the Sweepstakes, or supply a prize or any part thereof, by reason of any act of God, any action(s), regulation(s) order(s) or request(s) by any governmental or quasi-governmental entity (whether or not the action(s), regulation(s), order(s) or request(s) prove(s) to be invalid), public health crisis, equipment failure, terrorist acts, earthquake, war, fire, flood, explosion, unusually severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal), labor or material shortage, transportation interruption of any kind, work slow-down, civil disturbance, insurrection, riot, or any similar or dissimilar event beyond its reasonable control.

8.    GOVERNING LAW/JURISDICTION:  ALL ISSUES AND QUESTIONS CONCERNING THE CONSTRUCTION, VALIDITY, INTERPRETATION AND ENFORCEABILITY OF THESE OFFICIAL RULES OR THE RIGHTS AND OBLIGATIONS OF ENTRANTS OR MO IN CONNECTION WITH THE SWEEPSTAKES SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE INTERNAL LAWS OF THE PROVINCE OF ONTARIO WITHOUT GIVING EFFECT TO ANY CHOICE OF LAW OF CONFLICT OF LAW RULES OR PROVISIONS THAT WOULD CAUSE THE APPLICATION OF ANY OTHER STATE’S LAWS. As a condition of participating in this Sweepstakes, each participant agrees that any and all disputes that cannot be resolved between the parties and causes of action arising out of or connected with this Sweepstakes shall be resolved individually, without resort to any form of class action, exclusively before a court located in Toronto, Ontario, having jurisdiction. Further, in any such dispute, under no circumstances will participant be permitted to obtain awards for and hereby waives all rights to claim punitive; incidental; or consequential damages, including reasonable attorneys’ fees, other than participant’s actual out-of-pocket expenses (i.e., costs associated with entering this Sweepstakes), and participant further waives all rights to have damages multiplied or increased.


Mum's Original Inc. and its affiliates (collectively, "MO") respects the privacy of all of its users and customers and is committed to protecting such privacy in accordance with this Privacy Policy. This policy explains how MO will treat your personal and non-personal information collected in connection with your activities on or related to all MO websites referencing this policy (the "MO Sites"). Your access or use of any MO Site indicates your understanding of, and agreement to be bound by, this policy and the MO website Terms and Conditions. If you do not agree to this Privacy Policy please do not use a MO Site. You can reach MO by email at
Please note that at its discretion, MO reserves the right to change, modify, add, or remove portions of this Privacy Policy. Changes will become effective when posted on a MO Site with no other notice provided. Please check this Privacy Policy regularly for updates. Your continued use of a MO Site following the posting of changes to this Privacy Policy constitutes your acceptance of those changes.
In the course of operating the MO Sites, MO may collect both Non-Personal Information and Personal Information about its users.
"Non-Personal Information" is information of an anonymous nature, including but not limited to your Internet Protocol Address ("IP Address"), the type and version of browser or operating system you may be using, and the website you may have come from and visit next. Aggregate information compiled by MO, such as demographic statistics of our users (e.g. average age or geographical allocation of our users), number of visitors, average time spent on a MO Site and ads clicked through, is also considered Non-Personal Information. Business contact information such as the name, title, business address, email address or telephone number of a business or professional person or an employee of an organization is also Non-Personal Information.
Non-Personal Information is collected or derived by us in the course of operating the MO Sites. For example, our web servers may automatically collect Non-Personal Information which is provided through your browser or stored on a Cookie or through a Web Beacon when you choose to visit a MO Site. Non-Personal Information is used by MO as described below.
During normal website usage, it is possible to use MO Sites without communicating any personal information. However, to make use of certain features on our sites, such as promotions, sweepstakes and contests, quizzes, personalized services, subscriptions or newsletters, users may be asked to register with the MO Sites. As part of this voluntary registration, MO may request contact information and other data required for operating these services.
"Personal Information" is personally identifiable information, such as your name, address, email address, birth date and gender. MO can only collect Personal Information from you if you voluntarily provide it. By sending us a comment or suggestion, by entering any available chatroom or bulletin board, or by entering a sweepstakes, contest or promotion that is posted on a MO Site, you will be consenting to the collection, use and distribution of your Personal Information by MO for the purposes set out below (unless if specifically excluded in the Contest Rules). You are under no obligation to provide MO with Personal Information and can access and enjoy many parts of the MO Sites without providing any Personal Information. Among other things, the following is a representative list of reasons MO may ask for your Personal Information:
  • To administer sweepstakes, contest or promotions, select entrants, and choose prize winners;
  • To determine whether MO's television and other services are available to you in your area;
  • To respond to your questions or the comments you e-mail to us or when you contact any of our customer service representatives;
  • To provide you with newsletters or other information about our programming, special offers or services;
  • To distribute to sponsors and advertisers who run sweepstakes, contest or promotion and/or for purposes of marketing by our sponsors and advertisers; and
  • To keep aggregate information on website use.
MO may receive Personal Information from its business partners and other third parties, provided that such third parties confirm to us that they have obtained your consent to the disclosure of your Personal Information. MO will not use this information except for the purposes that you have consented to with MO's business partners or other third parties who collected the information. MO can rely on the representations of its business partners and other third parties that the proper consents were obtained when the Personal Information was collected.
MO will only use Personal Information for the purposes stated at the time of collection and pursuant to applicable privacy laws, or as otherwise set out in this section:
a.     Providing you with the services and information you have requested from us, including your use of the MO Sites. MO may from time to time use your Personal Information to contact you about changes, enhancements or similar notices related to the MO Sites;
b.     If you indicated that you were interested in receiving offers or information from MO or certain of our selected business partners, sponsors or advertisers, MO may send you email materials and other mailings about products and services that MO feels may be of interest to you. If at any time you would like to end your subscription to any such email materials, follow the directions for unsubscribing posted at the bottom of the email material;
c.     If you enter a sweepstakes, contest or other promotion offered on an MO Site, MO may, under the rules of the promotion, use your name and certain other information to administer the promotion, such as contacting, announcing and promoting the winners of the promotion;
d.     MO may also use Personal Information if it has reasonable grounds to believe the information could be useful when investigating a contravention of a federal, provincial or foreign law or in order to protect or defend a legal interest; and
e.     MO may ask for your permission to use your Personal Information for other purposes, for example, to send you an email newsletter, to contact your television services provider on your behalf concerning your interest in subscribing to MO's television network, or for other marketing purposes. MO will only use this information for these purposes if you have provided us with consent either on a ballot that was previously filled out or by "opting-in" to such offers on any MO online forms. If we attempt to contact you and you do not respond, by default, MO will assume that your consent has been retracted and shall delete your Personal Information from MO's system.
With Whom Your Personal Information May Be Shared
Your Personal Information will not be sold or rented to anyone.
a.     Where you have specifically given us your consent to disclose your Personal Information for a designated purpose;
b.     Who are acting on our behalf as our agents, suppliers or service providers, solely to enable us to more efficiently provide you with the requested services. MO will only provide Personal Information as is necessary in the circumstances will be provided. Such entities act under strict contractual controls, requiring them to maintain the confidentiality of all such Personal Information and to use such Personal Information solely for purposes related to the provision of the services;
c.     As may be set out in the Terms and Conditions applicable to a MO Site, to facilitate the provision of such service, such as fulfilling legal requirements;
d.     As required by law, including by an order of any court, institution or body with jurisdiction or authority to compel the production of information, or in order to protect or defend a legal interest; or
e.     In connection with a MO corporate re-organization, merger or amalgamation with another entity, or a sale of all or a substantial portion of the assets of MO provided that the Personal Information disclosed continues to be used for the purposes permitted by this Privacy Policy by the entity acquiring the Personal Information.
While MO tries to ensure its third party partners share our high standards and respect for privacy, please understand that MO is not responsible for the content of, or the privacy practices employed by, other companies or websites.
Opting-Out of Certain Uses of your Personal Information
You may "opt-out" of MO's collection, use and disclosure of your Personal Information.
Non-Personal Information is used generally by MO to monitor and improve the operation of the MO Sites, to perform statistical analyses of the collective characteristics and behavior of our users, to measure user demographics and interests regarding specific MO services, to describe our services to third parties such as prospective business partners and advertisers and to analyze how and where best to use our resources. No Personal Information will be disclosed during these activities.
MO also may share this information with our affiliates, suppliers, sponsors and advertisers. MO may use Non-Personal Information to inform our sponsors and advertisers as to the performance of a particular sponsorship (such as a contest) or advertisement or to inform our affiliates about subscriber interest in MO's services in a particular region or area. In such case MO may disclose to those third-party affiliates, sponsors and advertisers the overall aggregate demographics available regarding, for example who expressed interest in MO's services, participated in a contest or saw and "clicked" on an advertisement. No Personal Information will be disclosed to these affiliates, sponsors and advertisers as part of this process; only information in an anonymous, aggregate form will be disclosed.
"Cookies" are simple text files that web browsers place on computer hard drives when sites are visited. Cookies cannot damage files, nor can they read information from a user's hard drive. The Cookie, by itself, doesn't tell us your email address or who you are. When you participate in our activities, MO does not store any Personal Information within Cookies, nor does MO link or combine information collected through Cookies to any Personal Information submitted online. MO uses Cookies to help us measure the number of visits, average time spent, page views, and other statistics relating to use of our sites. As a convenience for users, MO also uses Cookies to remember non-personally identifiable user-names so that the need for multiple log-ins is eliminated.
MO allows third-party companies to serve ads and/or collect certain anonymous information when you visit the MO Sites. These companies may use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to this and other MO Sites in order to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use a cookie or third party web beacon to collect this information. To learn more about this behavioral advertising practice or to opt-out of this type of advertising, you can visit
Please note certain features on our sites may not function if you do not accept Cookies.
An IP Address is the unique number which is assigned to every direct Internet access point. IP Addresses do not contain any Personal Information. When you, through your browser, request a web page or similar Internet information from another computer on the Internet, your browser automatically provides that computer with an IP address to which it will send the requested information.
Whenever you request a MO web page or certain other similar MO content, your browser automatically provides our computers with your IP Address, to which our computers will send the requested information. Each such request is logged by our computers with information including the IP Address of the computer that requested the page and is stored by our computers as needed for the purposes described in this policy.
MO may use your IP Address to display more appropriate and relevant content and advertising, such as content and advertising based on your geographic area. Aggregate information derived from IP Addresses may be reported by MO to its affiliates, advertisers and partners. For example, MO may report to its advertisers the estimated total number of users accessing a particular MO Site from a specific state.
MO may use your IP Address to facilitate the diagnoses and remedy of a technical problem reported by you or our technical team.
Certain MO Services may contain electronic images known as Web Beacons - sometimes called single-pixel gifs - that allow MO to count users who have visited those pages and to deliver co-branded services. Web Beacons are not used to access your Personal Information. They are a technique used to compile aggregated statistics about MO Site usage. Web Beacons collect only a limited set of information including a Cookie number, time and date of a page view, and a description of the page on which the Web beacon resides. Certain MO Sites may also contain Web Beacons placed there by our advertising partners to help MO determine the effectiveness of our Internet advertising campaigns.
At any time, you may remove your Personal Information from our database by emailing us at with your username and "remove me" in the subject line.
A MO Site may contain links to other websites and services. While MO tries to link only to sites and services that share our high standards and respect for privacy, please understand that MO is not responsible for the content of, or the privacy practices employed by, other companies or websites. This policy applies only to the MO Sites referencing this policy.
MO is committed to protecting your privacy. Security measures, such as locked cabinets, restricted access and the use of passwords and encryption have been adopted to protect your Personal Information against loss or theft, as well as unauthorized access, disclosure, copying, use or modification. Our employees have been trained to respect your privacy at all times and those employees with access to your Personal Information shall use your Personal Information strictly in accordance with the MO Privacy Policy and the laws applicable to each specific business.
MO will try to ensure that information about you is accurate, complete and up-to-date. However, please inform MO to whom you provided your information of any change of name, address or other information. In the event you have questions about the accuracy of factual information MO has collected about you, you will have access to that information in order to verify and update it. If MO has disclosed inaccurate information about you to a third party, MO will be pleased to contact the third party in order to correct the information.
By visiting our MO Sites and voluntarily providing Personal Information to the MO Sites, you agree to the terms of this online Privacy Policy contained herein. If you do not agree to these terms, or wish to limit the use of any of your Personal Information that MO may have, you may contact us at
If you have questions, concerns or suggestions about this Privacy Policy or our privacy practices that were not answered here, please send an email to

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